Mission
Reliance’s mission is:

• To provide the best and most value-adding advice within investor relations, financial communications, media relations, crisis communications, issues management and CSR reporting
• To be an independent sparring-partner and to provide excellent advice for our clients in connection with IPOs, ECM and M&A transactions, corporate governance-related issues as well as in connection with preparations of contingency communications plans regarding public takeovers

Reliance’s activities shall be of benefit for both our clients, collaboration partners, employees and shareholders

Vision
Reliance’s vision is:

• To be our clients’ ’first call’ and preferred collaboration partner within our business areas
• To consistently exceed our clients’ expectations for professional and value-adding advice

Our objective is long-standing and trustful client relationships created via excellent advice and service

Values
We are governed by our fundamental values:

• Quality: We do not compromise – we have a passion for the best quality
• Innovation: We are innovative and wish to enthuse our clients
• Ambition: We set high objectives and push to achieve the best results
• Honesty: We are honest towards our clients, also when it may be unpleasant
• Integrity: We keep our word, guard confidentiality, and maintain a high level of integrity